People don’t remember things. They remember stories.

Brands don’t struggle with content, they struggle with stories.

Gaming studios designing 60-hour worlds. Brands building connected platforms. Tech studios bringing immersive experiences to life. The technical ambition is extraordinary, but it’s the storytelling craft – character, conflict, emotion, payoff – that makes it all land.

That's where I come in.

I've spent twenty years in advertising, writing for audiences who never asked to be there, with a skip button or a cup of tea standing between you and their attention. And I write screenplays for audiences who chose to be there but will check out the moment you bore them. That tension between economy and depth is where I live.

As George Lucas once said: “A special effect is a tool, a means of telling a story. A special effect without a story is a pretty boring thing.”