Find the truth, build the story, then choose the words to carry it. Get that right, everything else follows.Words, ideas and stories for brands. A bit about me American Express Amex Brand Guidelines VAUXHALL JK Rowling's Pottermore Red Badger British Airways Base London Land Rover Toblerone Sony PS Vita Console Phillips The Body Shop BUPA Nintendo Wii Wimbledon Championships Inspiring Travel Company
