Red Badger

The lovely folk over at Red Badger were looking to rebrand their digital consultancy. They had a long, hard think about who and what they were and kept coming back to the idea of artisans creating beautiful user experience. From this, the tagline: ‘Experience. Design. Technology. Crafted’ was born.

A new visual identity was created. Sketches and photographs were in. So were makers’ marks. And I was tasked with developing a tone of voice and messaging that brought this new identity to life, making what they do as much about craft and design as technology.

Simplicity and clarity were key. The who, what and how needed to be explained clearly and succinctly. And when you live and breathe tech like Red Badger do, when you specialise in digital transformation, delivery deployments and GraphLQ, this is sometimes easier said than done. But that's exactly what we did.

And the result was a beautifully designed website that reflected Red Badger’s passion for design as well as their technical expertise. They went on to build an e-commerce site for Fortnum & Mason, a content management system for Sky and were recently ranked 44th out of the top 100 tech firms compiled by The Sunday Times.

Client: Red Badger
Agency: Red Badger
Skills: Brand Language, Copywriting