JK Rowling's Pottermore

It’s not every day you’re asked to write copy for JK Rowling, so although I’d never read a Harry Potter book in my life, I jumped at the chance to work on a project that would garner the same levels of excitement as the launch of a new Harry Potter book or movie.

Pottermore.com was the author’s gift to her fans, an interactive website that allowed Potter fans, old and new, to explore, discover and share the Harry Potter stories in a completely new way. And of course, buy her e-books.

I worked closely with the client and publisher to pin down language and tone of voice. The key was creating an immersive experience to satisfy even the most die-hard fans, without detracting from JK’s own writing on the site. The copy was approved by the author herself.

Pottermore launched to universal acclaim, receiving 22m visits and selling over £1.5m e-books in its first week. The site also was a Webby Honouree, listed as one of Time Magazine’s Top 50 websites that year, and won The Bookseller’s Digital Strategy of the Year award.

That’s a lot of happy Potter fans. See what I did there?

Client: JK Rowling, Bloomsbury, Sony
Agency: Think
Skills: Brand Language, Copywriting, Content Strategy