Amex Brand Guidelines
This bit will be written really soon. It's going to say something about me working with Coley Porter Bell on a new set of brand guidelines for American Express who were introducing a brand new global creative platform. I helped define, design and articulate the entire document, not just the verbal identity bit, I mean the whole caboodle. Talk about a design and branding baptism of fire. Amex loved it btw.
Client: American Express
Agency: Coley Porter Bell
Skills: Verbal Identity, Branding, Copywriting